What makes a good story and do the same principles apply to brand storytelling? Yes!
How about a cheeky care home chicken devouring the Easter egg hunt chocolate?
This cheeky chicken felt so bad about eating the chocolate ahead of Easter that she vowed to make amends.
This light hearted story from Haslington Lodge Care Home made it into the press due to three very simple but effective elements. Learn about them below:
A good story creates an emotional connection. Try putting the audience at ease by engaging them with the human side of your brand. There are real people behind every brand, no matter what your service or product is. A reader must care about the characters, so chose real customers or staff members that readers can identify with.
Your story has to go somewhere, it has to have meaning and connection. Think about your readers, your community and engage them with stories you know they like to read.
- Requires action
A good story can not only build awareness and recognition – a good story can cause a reader to take action. You need to be ready to explain what they can do next and how. It could be commenting on your story, or even donating to a very worthy cause.
No matter what your brand, product or service is. There are always stories in every company. You just need to look for them.