2025 PR Hacks for Care Homes: April Focus – Highlighting Staff Stories and Achievements
Your care home’s team is at the heart of the compassionate, high-quality care you provide. In April focus on showcasing the dedication, talents, and achievements of your staff, highlighting the commitment and warmth that prospective families want to see. Sharing these stories not only strengthens team morale but also builds trust and transparency with the community.
Start by interviewing staff members about their journey in care, memorable experiences, and accomplishments. Celebrate milestones like work anniversaries and certifications. Share these stories on social media and in newsletters, using photos, quotes, and personal insights to bring each story to life.
Get started:
- Showcase: Feature your team’s dedication by sharing their professional achievements, hobbies, or reasons for working in care. This not only builds a positive team culture but also shows prospective families the commitment behind the scenes.
- Plan: Start by interviewing staff members about why they work in care, their professional achievements, or memorable experiences. Highlight team milestones like work anniversaries or certifications.
- Execution: Feature these stories on social media and in newsletters, using visuals and quotes. This humanises your team and builds trust, showing prospective families the people behind the care.
This month’s focus on staff humanises your care home, fostering a deeper connection with families by showing them the dedicated individuals behind the scenes who make a difference every day.
