How many PR opportunities have you missed? How do you achieve better brand awareness through influence marketing? And before you ask, influence marketing it is a form of marketing that puts your company in front of new and existing audiences helping you build trust for your brand and service. Don’t miss your opportunity, these takeaway […]
Achieving press coverage for care homes can provide a huge dose of recognition and credibility for the care services you offer. The trick is to make it as human as possible. Everyone like a good story, especially when it has a local and social connection. You can achieve this too. Here I share with you […]
2023 is the year to share your care home story Stay connected and keep sharing the human side of care with stories. Every day there are hundreds of good stories in care homes that are never shared. This is a missed opportunity! Sharing your stories will almost certainly get you noticed. It shows to potential […]
What could be better than sharing a very festive story during the month of December. Care Home Activities Coordinator Makes Christmas Wishes Happen Care Home Activities Coordinator Trayce Archer-Pullen makes Christmas happen for Melbourne House Care Home in Aspley. When Trayce casually had a conversation with Gill Dickenson, retired art school teacher and volunteer at […]
Sharing your stories with your local newspaper should be part of your brand building programme. The local press is where your customer, their family and friends, your staff and their family and friends are. These are your advocates, your goodwill ambassadors, so just image how a good story can help you communicate more about what […]
An award win can do wonders for your reputation. From the Laing Buisson Awards, The Great British Care Awards, or Social Care Leadership Awards, there is a plethora of awards dedicated to recognising the outstanding contribution the care sector makes. We’ve been working really hard to support our clients with their award entries this year. […]
Get your care home noticed! In this world of limited attention spans and instant responses the chances are if you are not out there as a brand then no one will even think of you. You could remedy that immediately by sharing your stories. Everyone likes a good story, just like they did when we […]
Good stories hold power! Stories can be used to communicate about the world around us, they can create understanding, empathy and connection. That’s three good reasons to start sharing stories and what better way for care homes to raise awareness of what they do. How do you begin? Read these top tips below and get […]
Building the brand of your care home business starts with sharing your stories. Help those looking for care find you. Give them peace of mind about considering care, about considering you and help them connect, all this before they’ve even contacted you. Care is emotional, by sharing your stories you can help people make an […]
During Care Home Open Week 27th June-3rd July, the social care sector is being encouraged to connect with people in the community. Care homes are wonderful family communities where carers and those they support and care for form special relationships based on trust, mutual respect, compassion and empathy. During this week I want to share […]