What makes a good story and do the same principles apply to brand storytelling? Yes! How about a cheeky care home chicken devouring the Easter egg hunt chocolate? This cheeky chicken felt so bad about eating the chocolate ahead of Easter that she vowed to make amends. Read how she did it here This light […]
I recently helped a care company achieve media coverage in their local newspaper. Never before had they attempted this, believing the media wouldn’t be interested. They achieved what they deemed to be the unachievable, and also received a huge dose of recognition and credibility – I love PR for having the power to do that. […]
What a year it has been for the care sector. From being seriously misrepresented in the media to the media actually taking up the plight of the sector as it struggled to cope during the pandemic. What a turnaround! Maybe now there is more understanding and more empathy to really appreciate the value of what […]
Help The Care Workers’ Charity raise funds this Christmas Happy Christmas Everyone! This year we’re not sending any cards, instead we’re supporting the Care Workers’ Charity Christmas fundraiser and sending a digital version and donating the money we would have spent to The Care Workers’ Charity. This year has been a challenge for many, people […]
Information overload? Before the pandemic it’s fair to say we were bombarded with fake news, pointless media, celebrity culture, even the latest soap drama would worm its way in to our lives. Today we have a different kind of information overload, on a weekly basis we seek, try to understand and make sense of the […]
If there was ever a time for us to realise how important communication and friendship is then I guess a pandemic would be the time. Thankfully we are able to use the wonders of technology to enable us to stay in touch, update, and simply just connect – virtually of course. For others it has […]
As a Yorkshire woman I will of course be celebrating Yorkshire Day by donning my flat cap and taking my whippet out for a walk in the bleak countryside whilst looking forward to a Yorkshire Pudding and gravy upon my return. In actual fact I’ll be doing none of those things because that’s a stereotype […]
There is no doubt COVID-19 has been a challenge for the care sector. Who would have thought the sector would be transported into a crisis that would push it to the limits of its capability, resources and capacity. It’s no secret social care was very low on the political agenda, but yet the sector stuck-in […]
Be personal A good story creates an emotional connection. Try putting the audience at ease by engaging them with the human side of your brand. There are real people behind every brand, no matter what your finished product is. A reader must care about the characters, so chose real customers or staff members that readers […]
The media industry is mostly in dire straits, particularly those dependent on advertising revenue. A media company that hasn’t rolled out pay cuts, furloughs and layoffs in this period is an exception to the norm. Despite many publishers recording record traffic and viewing figures, the supply and demand economics of the ad market means ad […]