PR provides an opportunity for residential care homes and domiciliary care companies to showcase their dedication to quality care. Highlighting professional staff, innovative care practices, and personal success stories offers a transparent view of your organisation’s commitment to its clients. This helps create a positive image and establishes your place as a high-quality provider in […]
Trust is paramount in the social care sector. Families entrust the care of their loved ones to residential care homes and domiciliary care companies. PR can serve as a powerful tool to build and maintain this trust. By highlighting stories of excellent care and sharing testimonials from satisfied clients, PR efforts can offer evidence of […]
Public Relations (PR) is an essential tool in any industry, but in the social care sector, it takes on a unique level of significance. Residential care homes and domiciliary care companies provide crucial services that directly impact the lives of individuals and families. PR is not just a promotional tool, but a medium for these […]
Embrace the full potential of PR, and see how it can take your business or organisation to the next level. Improved Brand Awareness One of the main benefits of PR is improved brand awareness. PR strategies such as media coverage, influencer marketing, and social media management can help businesses and organisations reach a wider audience. […]
How many PR opportunities have you missed? How do you achieve better brand awareness through influence marketing? And before you ask, influence marketing it is a form of marketing that puts your company in front of new and existing audiences helping you build trust for your brand and service. Don’t miss your opportunity, these takeaway […]
Achieving press coverage for care homes can provide a huge dose of recognition and credibility for the care services you offer. The trick is to make it as human as possible. Everyone like a good story, especially when it has a local and social connection. You can achieve this too. Here I share with you […]
2023 is the year to share your care home story Stay connected and keep sharing the human side of care with stories. Every day there are hundreds of good stories in care homes that are never shared. This is a missed opportunity! Sharing your stories will almost certainly get you noticed. It shows to potential […]
What could be better than sharing a very festive story during the month of December. Care Home Activities Coordinator Makes Christmas Wishes Happen Care Home Activities Coordinator Trayce Archer-Pullen makes Christmas happen for Melbourne House Care Home in Aspley. When Trayce casually had a conversation with Gill Dickenson, retired art school teacher and volunteer at […]
Sharing your stories with your local newspaper should be part of your brand building programme. The local press is where your customer, their family and friends, your staff and their family and friends are. These are your advocates, your goodwill ambassadors, so just image how a good story can help you communicate more about what […]
An award win can do wonders for your reputation. From the Laing Buisson Awards, The Great British Care Awards, or Social Care Leadership Awards, there is a plethora of awards dedicated to recognising the outstanding contribution the care sector makes. We’ve been working really hard to support our clients with their award entries this year. […]