I helped an elderly lady get back home yesterday, ‘I’m looking for home’ she said, ‘I’ve been in that house but it’s not my house’ she said as I walked her back. I know her fairly well but she doesn’t know me anymore. Let’s go inside and get warm I said. Even though she had […]
How important is your reputation? Reputation is everything in the care sector. You need to look after it, foster it, and be quick to repond if anyone decides to challenge it. From bitter ex-employees, to a covid outbreak, or a service complaint, how you handle the situation is usually a direct result of how positive […]
Do you understand the value of a good story? Creating stories or delivering your business message isn’t just a formulaic process; it requires planning, focus, creativity and the ability to format it correctly. So how can you create content that is meaningful, interesting and above all worthy enough for a journalist to feature? Below is […]
During Care Home Open Week 28th June-4th July, the social care sector has been encouraged to connect with people in the community. Care homes are wonderful family communities where carers and those they support and care for form special relationships based on trust, mutual respect, compassion and empathy. During this week I want to share […]
Did you read the article in The Carer that revealed only one in six (15.7%) among generation X, Y and Z respondents have a positive perception of care homes. Given the way we consume our information, via short interludes with social media and news outlets, it’s not surprising we are so mis-informed about the social […]
Does the idea of selling yourself fill you with dread? Don’t fear, just learn how to tell a good story and sit back and watch your business shine. Care homes, learn how and benefit from more enquiries. Read our top tips below and start your story telling journey. Be personal A good story creates an […]
What makes a good story and do the same principles apply to brand storytelling? Yes! How about a cheeky care home chicken devouring the Easter egg hunt chocolate? This cheeky chicken felt so bad about eating the chocolate ahead of Easter that she vowed to make amends. Read how she did it here This light […]
I recently helped a care company achieve media coverage in their local newspaper. Never before had they attempted this, believing the media wouldn’t be interested. They achieved what they deemed to be the unachievable, and also received a huge dose of recognition and credibility – I love PR for having the power to do that. […]
What a year it has been for the care sector. From being seriously misrepresented in the media to the media actually taking up the plight of the sector as it struggled to cope during the pandemic. What a turnaround! Maybe now there is more understanding and more empathy to really appreciate the value of what […]