Make 2022 your year to shine a light on the care sector. Stay connected and keep sharing the human side of care with stories. In the trade we call it content marketing, what it really translates to is telling a good story. Every day there are hundreds of good stories in care homes that are […]
Just think about what carers do, especially during the festive season. We’re all looking forward to the break, but they will be working looking after the people they deeply care about, your relatives, making their day special. Totally selfless! That takes very special people indeed 💚 If you haven’t already, take a look at the […]
Google doesn’t care …but you do. I’ve been pulling my hair out at the tirade of defamatory reviews people with made up names and anonymous email addresses are leaving on care home Google my Business profiles. It’s all to easy for people to make up a name, register an unidentified email and leave reviews that […]
I helped an elderly lady get back home yesterday, ‘I’m looking for home’ she said, ‘I’ve been in that house but it’s not my house’ she said as I walked her back. I know her fairly well but she doesn’t know me anymore. Let’s go inside and get warm I said. Even though she had […]
How important is your reputation? Reputation is everything in the care sector. You need to look after it, foster it, and be quick to repond if anyone decides to challenge it. From bitter ex-employees, to a covid outbreak, or a service complaint, how you handle the situation is usually a direct result of how positive […]
Do you understand the value of a good story? Creating stories or delivering your business message isn’t just a formulaic process; it requires planning, focus, creativity and the ability to format it correctly. So how can you create content that is meaningful, interesting and above all worthy enough for a journalist to feature? Below is […]
During Care Home Open Week 28th June-4th July, the social care sector has been encouraged to connect with people in the community. Care homes are wonderful family communities where carers and those they support and care for form special relationships based on trust, mutual respect, compassion and empathy. During this week I want to share […]
Did you read the article in The Carer that revealed only one in six (15.7%) among generation X, Y and ZÂ respondents have a positive perception of care homes. Given the way we consume our information, via short interludes with social media and news outlets, it’s not surprising we are so mis-informed about the social […]
Does the idea of selling yourself fill you with dread? Don’t fear, just learn how to tell a good story and sit back and watch your business shine. Care homes, learn how and benefit from more enquiries. Read our top tips below and start your story telling journey. Be personal A good story creates an […]