Is your approach to PR a little like the surly teenage character from The Catherine Tate Show? Am I bothered! [about my business PR]
There’s nothing to be defensive about, what could be more positive than getting out there and sharing what it is you do?
Words of warning though, neglect your PR and you may very well find yourself back in character with the words “Are you disrespecting me?”
Feeling misunderstood is a major component of not attending to your own PR. Have you ever felt angry upon learning of negative opinions about your company? It’s frustrating to say the least especially when you feel it’s unfair and unjustified.
The problem, and believe me it is a problem, companies that frequently experience this are choosing not to communicate or establish good relationships, even worse they are choosing not to be understood and using their business PR to do just that.
It isn’t about allowing people into the inner sanctum, that circle of trust you hold so dear, it’s simply giving people what they want. Yes if you have never paid attention to this then it’s going to be a daunting exercise, but with a few choice tips you’ll soon find your way.
- Humanise your business. Let your people do the talking. People like people, and people buy from people, use your website, social media, blogs, newspapers, trade media, and broadcast media to share your people stories. Content could be about your employees, associates, clients, volunteers, supporters – all businesses have people, embrace them, let them manage your Facebook account, share their good work and deeds, get their stories out there.
- Invest in content. Good quality, well written content that has something to say and share. This could be expert comment on sociopolitical factors impacting your business, a product launch, a recruitment drive, or a new deal. It’s all relevant and people want to hear it.
- You don’t have to break new ground but you need to grasp the knack of spotting good content. It requires consideration, shouldn’t sell, must be engaging, and of worth.
Give it go, you don’t have to be a wordsmith, just get what it is you do out there. Using your business PR to present your business in the best light possible.