What makes a good story and do the same principles apply to brand storytelling? Yes! How about a cheeky care home chicken devouring the Easter egg hunt chocolate? This cheeky chicken felt so bad about eating the chocolate ahead of Easter that she vowed to make amends. Read how she did it here This light […]
What a year it has been for the care sector. From being seriously misrepresented in the media to the media actually taking up the plight of the sector as it struggled to cope during the pandemic. What a turnaround! Maybe now there is more understanding and more empathy to really appreciate the value of what […]
Help The Care Workers’ Charity raise funds this Christmas Happy Christmas Everyone! This year we’re not sending any cards, instead we’re supporting the Care Workers’ Charity Christmas fundraiser and sending a digital version and donating the money we would have spent to The Care Workers’ Charity. This year has been a challenge for many, people […]
Information overload? Before the pandemic it’s fair to say we were bombarded with fake news, pointless media, celebrity culture, even the latest soap drama would worm its way in to our lives. Today we have a different kind of information overload, on a weekly basis we seek, try to understand and make sense of the […]
There is no doubt COVID-19 has been a challenge for the care sector. Who would have thought the sector would be transported into a crisis that would push it to the limits of its capability, resources and capacity. It’s no secret social care was very low on the political agenda, but yet the sector stuck-in […]