Does what you are doing equal what people see? PR is everything you do and say, everything that came before, and everything you do in the future. It’s important to look at PR in this way, even before you hire it as a specific discipline, because PR is ultimately about your reputation. Can you be […]
Be clear about your PR expectations otherwise you may find your PR just won’t hit the mark. This is a really useful article it illustrates that PR is just like any other business process. It requires a goal, a plan, and fluid communication to allow it to do its job properly. You wouldn’t expect your […]
Some people read in the summer months – traveling and sunbathing seem to go hand-in-hand with a good book. I prefer to curl up with a story in the darker, colder months. And it got me thinking, what makes a good story and do the same principles apply to brand storytelling? Be personal A […]
Create perfect news and catch the attention of your audience through a well-crafted news story I have previously been asked how to create perfect news. My response was to say that typical news stories have two or more of the following qualities: Impact, topicality, size, impact, human-interest, or an element of the bizarre. However it […]
To fully appreciate what PR has to offer, you need to turn your back on the superficial and open your heart to the boundless opportunities PR can offer you and your business. PR develops a conscious relationship between you and your customers but for that to flourish it has to be an open and honest […]
How many times have you replied to an email and hit the send button without even reviewing your message? Hope it wasn’t important! How many times have you sat down in front of your computer with a thousand word article deadline looming and no idea how to start it? You’ve lost your writing mojo! Some […]
Is your approach to PR a little like the surly teenage character from The Catherine Tate Show? Am I bothered! [about my business PR] There’s nothing to be defensive about, what could be more positive than getting out there and sharing what it is you do? Words of warning though, neglect your PR and you […]
Why? Because it’s memorable. It connects with people, it shares your personality and perhaps a common bond, but more importantly being yourself and sharing a bit of yourself always wins because it’s honest. Being human work for PR. I read a Pulse Post by Matt Cottle the Joint CEO at Y3S Group Ltd. It stirred […]
Storms, flooding and national infrastructure failure, that’s a crisis – right? Homeowners and businesses have faced unprecedented crisis as they see their worlds disintegrate into muddy quagmires. If you read the news you’ll know that perhaps much of this could have been avoided, or the impact lessened, if prevention had taken a real focus. In […]
How many times have you been asked to ‘just cobble something together’ for an article, case study, or feature? Isn’t it frustrating how all of a sudden the job of a PR Pro is simplified by this flippant statement that implies what you do is really easy! When a PR Pro cobbles something together they […]