Did you read the article in The Carer that revealed only one in six (15.7%) among generation X, Y and Z respondents have a positive perception of care homes. Given the way we consume our information, via short interludes with social media and news outlets, it’s not surprising we are so mis-informed about the social […]
What makes a good story and do the same principles apply to brand storytelling? Yes! How about a cheeky care home chicken devouring the Easter egg hunt chocolate? This cheeky chicken felt so bad about eating the chocolate ahead of Easter that she vowed to make amends. Read how she did it here This light […]
What a year it has been for the care sector. From being seriously misrepresented in the media to the media actually taking up the plight of the sector as it struggled to cope during the pandemic. What a turnaround! Maybe now there is more understanding and more empathy to really appreciate the value of what […]