Some people read in the summer months – traveling and sunbathing seem to go hand-in-hand with a good book. I prefer to curl up with a story in the darker, colder months. And it got me thinking, what makes a good story and do the same principles apply to brand storytelling? Be personal A […]
Create perfect news and catch the attention of your audience through a well-crafted news story I have previously been asked how to create perfect news. My response was to say that typical news stories have two or more of the following qualities: Impact, topicality, size, impact, human-interest, or an element of the bizarre. However it […]
To fully appreciate what PR has to offer, you need to turn your back on the superficial and open your heart to the boundless opportunities PR can offer you and your business. PR develops a conscious relationship between you and your customers but for that to flourish it has to be an open and honest […]
How many times have you replied to an email and hit the send button without even reviewing your message? Hope it wasn’t important! How many times have you sat down in front of your computer with a thousand word article deadline looming and no idea how to start it? You’ve lost your writing mojo! Some […]
Is your approach to PR a little like the surly teenage character from The Catherine Tate Show? Am I bothered! [about my business PR] There’s nothing to be defensive about, what could be more positive than getting out there and sharing what it is you do? Words of warning though, neglect your PR and you […]
Why? Because it’s memorable. It connects with people, it shares your personality and perhaps a common bond, but more importantly being yourself and sharing a bit of yourself always wins because it’s honest. Being human work for PR. I read a Pulse Post by Matt Cottle the Joint CEO at Y3S Group Ltd. It stirred […]
Storms, flooding and national infrastructure failure, that’s a crisis – right? Homeowners and businesses have faced unprecedented crisis as they see their worlds disintegrate into muddy quagmires. If you read the news you’ll know that perhaps much of this could have been avoided, or the impact lessened, if prevention had taken a real focus. In […]
How many times have you been asked to ‘just cobble something together’ for an article, case study, or feature? Isn’t it frustrating how all of a sudden the job of a PR Pro is simplified by this flippant statement that implies what you do is really easy! When a PR Pro cobbles something together they […]
Let’s be positive it’s a new year! What’s your PR strategy for the year ahead? Whatever it is, approach with positivity and integrate all of your marketing and PR efforts and ideas into one activity schedule of promotion and awareness raising to connect you to your audiences – It’s time to get noticed! So let’s get […]
PR is ultimately about reputation and the question ‘is your reputation good enough?’. But how do you know if yours is good enough? Social media can be like a brutally honest friend doling our advice you don’t necessarily want to hear – but definitely need. Reassurance that you’re doing a great job, or highlighting opportunities […]