February Focus – Engaging on Social Media

2025 PR Hacks for Care Homes: February Focus - Engaging on Social Media

2025 PR Hacks for Care Homes: February Focus – Engaging on Social Media

Building an active and engaging social media presence is a powerful way to showcase the everyday warmth, care, and joy within your care home. In February, we’re focusing on using social media as a consistent, authentic tool to connect with residents’ families and the broader community, showing the unique experiences that make your care environment special.

February’s PR Hack: Engage on Social Media Regularly

Create a content calendar with engaging themes to bring structure and consistency to your posts. Highlight meaningful moments from daily life, such as “Memory Lane Mondays” for cherished memories or “Wellness Wednesdays” to feature activities and routines that support resident well-being. Encourage team members to capture candid, joyful moments that reflect genuine connections and positive interactions.

Get started:

  • Showcase moments from everyday life in the care home—activity highlights, special events, and “day in the life” posts. Make it consistent and authentic, ensuring potential residents’ families see the care and positivity that define the environment.
  • Plan: Establish a content calendar with themes for each day—e.g., “Memory Lane Mondays” for residents’ cherished memories or “Wellness Wednesdays” for activities and care routines.
  • Execution: Keep posts authentic and interactive. Encourage staff to capture candid photos and videos, highlighting genuine moments of joy, connection, and care. Consider using storytelling elements like short quotes or mini-interviews with residents.

Through these authentic people focussed posts your care home can build a warm and relatable online presence, inviting families to see the care and vibrancy at the heart of your community.

Share the Post: