Does the idea of selling yourself fill you with dread?
Don’t fear, just learn how to tell a good story and sit back and watch your business shine.
Care homes, learn how and benefit from more enquiries.
Read our top tips below and start your story telling journey.
A good story creates an emotional connection. Try putting the audience at ease by engaging them with the human side of your brand. There are real people behind every brand, no matter what your finished product is. A reader must care about the characters, so chose a subject that readers can identify with.
Your story has to go somewhere – facts and figures do not make a good story. Think about its essence, how can you make your award win, or customer service excellence into a great story?
A good story can can cause a reader to take action. You need to be ready to explain what they can do next and how. It could be commenting on your story, sharing their own, or even contacting you to learn more.
And remember, for maximum exposure, place your stories on your blog, social media, and send to your local press.
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