I recently helped a care company achieve media coverage in their local newspaper. Never before had they attempted this, believing the media wouldn’t be interested.
They achieved what they deemed to be the unachievable, and also received a huge dose of recognition and credibility – I love PR for having the power to do that.
How did we achieve this?
We developed a story that was authentic and relevant to their audience.
It was a very human story with a local and social connection that shared news of how their local community had come together to donate gifts of kindness to care home residents.
You can achieve this too.
Here I share with you 3 PR tips to help you create your own awareness raising story.
Make your story interesting but keep it authentic and rich with content that is relevant to your audience. Maybe you have had your covid vaccine, raised an amazing amount of money for a local charity, or engaged the local community in a virtual activity. The key is to keep it human, interesting and relevant to your locality.
Recently I developed a story about the appoitment of a new care home activities coordinator who came from the currently defunct West End Theatre sector – image having your own theatrical talent entertaining your residents! That story was definitely a big hit. Perhaps you have something just as unique that you can talk about?
Putting aside scandal and conflict, ask yourself, is my story really news? Is it bang on trend, an opinion piece, or hard-hitting. Is it filled with human interest, local interest, and social connection? Once itentified, all you need to do is make sure your story is timely. By that I mean current.
With this PR knowledge you can elevate your awareness raising activities. Let you community know who you are and what you do. It’ll achieve top quality PR results that will connect you to your audience, create more understanding about what you do, and develop your reputation.
You’ll love PR just as much as me!