Did you read the article in The Carer that revealed only one in six (15.7%) among generation X, Y and Z respondents have a positive perception of care homes.
Given the way we consume our information, via short interludes with social media and news outlets, it’s not surprising we are so mis-informed about the social care sector, especially care homes.
The media is only interested in hits, clicks, circulation and readership, what sells fast? Bad news!
For those seriously looking at care homes as a caring option I would hope they do more research than looking at a media outlet for guidance.
Social media is not going away, the sector needs to re-think about how it communicates and share its own news on these platforms. It doesn’t have to be media savvy, sensationalised, perfectly edited or airbrushed, it’s about being real, not ‘media’.
The article went on to say that the ‘research also revealed some of the key factors that would give people piece of mind about moving into a care home. One in five (50%) cited ‘quality of care’ as the most desired factor, followed by emotionally available staff (28%), having family close by (25%) and autonomy (25%).
Chew PR works for a number of care groups, every single one of them wouldn’t dream of anything less than emotionally connected staff and autonomy. For a lot of residents their families are not close, in these circumstances the care team become family. I know that’s hard for some people to understand. Some people think care staff just turn up for work, do a job, go home. The majority of care staff live and breath their job because they are emotionally invested, the people they care for are family to them.
Take a look at this fantastic headline:
The news from Eastgate Care featured on TV, Radio, online and in local press because the care team knew the burning desire of Donald was to ride in a fire engine and they wanted to make it happen for him. They made it happen because they care, what better form of communication is there than this!
Now really is the time to connect with people and share your own story.
The sector has to open up and show its true self.
By sharing stories and illustrating how social care cares we can change perceptions.
Want to learn more about how? Contact Chew PR