Did I mention PR isn’t just about seeing your name in the media spotlight? It has a great deal to do about whether you know your product.
You’re in business, you know your reputation is going to sell it.
Reputation can be a slow burn, one job leads to another and before you know it you’ve got a solid business. By doing a good job you are creating your own good PR.
I had one experience recently where I can unequivocally state this isn’t good PR so please don’t do it. I responded to an advertisement in a local door drop magazine that advertises local tradespeople. I like to buy local so realising the garden hedges were out of control, and not able to take control of a chainsaw, I thought I’d employ someone more competent than me.
I called the number on the ad that stated “all garden needs covered … by a female gardener” and thought this looks like a new business, let’s give them the opportunity and support a fellow female in business. She’s sure to know more about her product than me.
I called and she answered the phone by saying “hello” I said: “I’m responding to your ad, is this the right number”, she said “yes” – oh dear I thought this is already like pulling teeth. I couldn’t back out now so somehow we got to the point where she was coming to my home to quote for the job.
The following morning she arrived on time – promising I thought! But the body language was wrong, shy maybe, but I couldn’t be sure. Clear for everyone one to see, including her, were my overgrown hedges. She asked: “what would you like me to quote for?” – I had already briefed her about this!
After writing notes in her little note book she says “OK I’ll come back to you later today or tomorrow with a price” I said “Can’t you tell me now” she said “I have to check something first.”
This is hedge cutting not surgery! Did she know her product? Clearly not!
It was hard work, you don’t want a purchase to be hard work, I needed a job doing and just wanted someone to tell me they could do it, no problem.
She didn’t get the job because her rapport with me, the customer was terrible; she didn’t seem to know her product, and clearly didn’t know her pricing.
Alarm bells were ringing; her PR message said she didn’t know what she was doing. What does it say to you?
Have you experienced the same responses from other service/product providers who just didn’t fill you with confidence? Did you buy?
I’d love to hear what the outcome was; please comment below or pop over to facebook and let’s have a chat about it.