Make 2022 your year to shine a light on the care sector.
Stay connected and keep sharing the human side of care with stories.
In the trade we call it content marketing, what it really translates to is telling a good story.
Every day there are hundreds of good stories in care homes that are never shared.
This is a missed opportunity!
Sharing your stories will almost certainly get you noticed.
It shows to potential residents and their families that your home is a real community with care and family is at its very core. It’s what makes all the difference to those deciding whether your home is right for them.
Just like this story below about a care home activity coordinator meeting Sir Rod Stewart online. The real face of a valued care worker talking to a celebrity is a story people will remember.
Embrace your stories, create blogs about resident activities, let your local press know about your events, create a monthly newsletter, and upload your photos to your social media accounts.
The more information you share the more it helps people find you and enquire about your services.
Want to know more? Make contact for a friendly and informal discussion email@example.com