Some people read in the summer months – traveling and sunbathing seem to go hand-in-hand with a good book. I prefer to curl up with a story in the darker, colder months. And it got me thinking, what makes a good story and do the same principles apply to brand storytelling?
- Be personal
A good story creates an emotional connection. Try putting the audience at ease by engaging them with the human side of your brand. There are real people behind every brand, no matter what your finished product is. A reader must care about the characters, so chose real customers or staff members that readers can identify with.
- Hold my interest
Your story has to go somewhere – a dump of facts and figures does not make a story. Think about who or what has changed and why? It’s a chance to showcase your product or service by explaining what it can do.
- Cause an audience to take action
A good story can not only build awareness and recognition – a good story can cause a reader to take action. You need to be ready to explain what they can do next and how. It could be commenting on your story, sharing their own or even contacting you with an order.
No matter what your brand, product or service is. There are always stories in every company. You just need to look for them.
What’s your brand story?