Inviting the local community into your care home can create meaningful connections and showcase the welcoming, vibrant environment you’ve built for residents. March’s PR hack focuses on hosting events that open your doors to families, local schools, and community organisations, fostering interaction and boosting your care home’s visibility within the area.
Organise a seasonal gathering, like a St. Patrick’s Day celebration or spring-themed event, and invite families, community members, and nearby schools or churches to participate. A local choir could provide entertainment, creating an engaging and memorable experience for all. Promote the event across social media, newsletters, and community boards, building anticipation and ensuring a great turnout.
Get started:
- Showcase: Open your doors to the community with seasonal gatherings like afternoon teas, holiday celebrations, or charity events. Invite local schools, clubs, and families to participate, creating opportunities for interaction and increasing visibility in the local area.
- Plan: Organise a St. Patrick’s Day or spring-themed gathering, inviting families, community members, and local organisations. Partner with nearby schools or churches for entertainment, like a choir.
- Execution: Promote the event on social media, in newsletters, and with posters in local shops. During the event, capture the highlights and share them afterward to build goodwill and show your care home’s community involvement.
With events like this you can leave a lasting positive impression, building goodwill strengthening your care home’s presence in the local community. Feel free to make contact to discuss how to get your community PR strategy moving.