This year we’re rolling out a series of monthly PR hacks designed to elevate your care home’s presence and connection with the community. Each month, we’ll focus on a practical strategy that care home managers and owners can implement to strengthen their brand and foster deeper connections with residents, families, and the wider public.
January’s PR Hack: Emphasise Resident Stories
Start the year by spotlighting the unique stories of the individuals who make your care home truly special. Showcasing resident stories across newsletters, social media, and even local press not only honours the residents but also personalises your brand, creating an emotional resonance that builds trust and warmth.
Work with families and staff to collect inspiring stories, accompanied by photos or cherished mementos. Featuring a different story each week on social media and consider pitching standout stories to local media.
Get started:
- Showcase: individual resident stories in newsletters, social media, and local press. Highlight life experiences, talents, and activities they enjoy, fostering a unique, personal touch. This resonates emotionally with families and the wider community, strengthening your brand’s warmth.
- Plan: Start by gathering stories from residents willing to share about their lives—these could range from previous professions, unique life experiences, or talents. Work with families and staff to collect photos or memorabilia to support each story.
- Execution: Feature one story per week across social media and in monthly newsletters. Consider pitching the most inspiring stories to local media as human-interest pieces.
This January set the tone for a year of meaningful PR by celebrating the lives, memories, and experiences of those you care for and support, bringing your care home’s community spirit to the forefront.
