Positioning your care home as a thought leader in elder care can build credibility and trust within the industry and community. This May, focus on establishing your leadership by sharing insights, expertise, and innovative approaches to social care. By becoming a voice in the field, you invite potential residents and families to see your care home as a trusted and knowledgeable resource.
Encourage your care home manager or senior staff to share their knowledge on topics like dementia care, palliative care or mental health. Write articles or opinion pieces that reflect your care home’s values and expertise and submit them to industry publications or local news outlets. Share your thought leadership pieces on your website, social media and with community groups to showcase your care home’s commitment to advancing elder care.
Get started:
- Showcase: Position your care home leaders as thought leaders in the field of social care. Submit articles or opinion pieces on your expertise in care to industry publications. Being a voice in the field increases credibility and invites potential residents to trust your expertise.
- Plan: Have the care home manager or senior staff write an article or blog post on a topic like elderly mental health, dementia care, or designing homely care environments.
- Execution: Submit the article to industry publications or local news. Share it on website and with local community groups, positioning your care home as a knowledgeable leader in the field.
This month’s focus on thought leadership will enhance your reputation and inspire confidence among families, showing them that your care home is not only compassionate but also forward-thinking and informed.
