PR Negativity explained at its best.
I read a fantastic article on PR Daily about what Zombies can teach you about PR by Eric Miller, senior communications officer at FHI 360, a nonprofit human development organization, and former CNN journalist. Looking at negativity in PR you can read the full piece here.
Eric raises some very valid points – three of which I want to share:
- Be ready for the unexpected.
We’ve all seen the movies, zombies coming out of nowhere to attack, the none dead battening down the hatches fighting off the zombies squeezing through unimaginable small gaps to bite them!
Basically anything can happen because Zombies are unpredictable. Your PR has to be prepared and response ready for the unexpected and not be negative about it.
- Teamwork is necessary for success.
In any zombie survival scenario, the ones that make it are a diverse group of individuals, each one with a unique set of skills. Combine these skills and they work as one cohesive and effective unit.
Your PR has to embrace diversity to survive and be effective rather than negative. Embrace creativity, be dedicated to research, and don’t stop learning, and work with a diverse team.
- Don’t contract the zombie PR virus.
Don’t turn into the living dead; keep your PR alive by embracing enthusiasm for your subject. Negativity will not help your cause.
Whether you’re the PR for an exciting fashion brand or a manufacturer of engineering parts, PR Negativity and the humdrum press release machine has no place, be positive, and more importantly, be dynamic!