PR is ultimately about reputation and the question ‘is your reputation good enough?’. But how do you know if yours is good enough? Social media can be like a brutally honest friend doling our advice you don’t necessarily want to hear – but definitely need.
Reassurance that you’re doing a great job, or highlighting opportunities to improve your business; social media offers a real-time window on your world – and that of your competitors.
Social Media Monitoring is a great way to identify whose opinions hold the most weight in your industry. These are the people you want on your side. Once you have identified who they are, attract their attention, by posting comments and beginning a conversation.
Look for opportunities
If a user is searching for a product similar to yours or a service you can provide – offer it. It could be an available hair appointment in response to a bad hair day tweet, or discounted coffee and cake to beat the midweek slump.
Monitor social media closely and you’ll have a better chance of spotting that one sour customer before they begin voicing their bad experience all over the internet. No one expects your business to be perfect but nipping the issue in the bud stops the spread of negativity, and presents you as a company that tries to put things right.
How has social media helped your business?