If there was ever a time for us to realise how important communication and friendship is then I guess a pandemic would be the time.
Thankfully we are able to use the wonders of technology to enable us to stay in touch, update, and simply just connect – virtually of course. For others it has been a time of new connections, a socially distant hello to a stranger or smile to a neighbour.
This month take the opportunity to not only celebrate Friendship Month, but take the time to feel good about connecting and communicating during this month of friendship.
If you are a business who hasn’t communicated recently, use Friendship Month as your vehicle and reconnect your business with its friends.
Here are two tips to help you say hello.
- Ditch the sales pitch.
Corporate focused content and wording tends to be lack appeal. This is usually because it doesn’t connect to those reading it, it’s too ‘me’ not them. Steer your focus towards friendlier words and sentences that have real human interest. After all who doesn’t like a good story or cheery hello.
- It’s simple
Don’t over complicate your communication. Simple language is far more likely to hold and generate interest than overly complicated syntax and hyoerboles – see what I did. Think informal chat not lecture, sentences and statements are just fine!