What a year it has been for the care sector.
From being seriously misrepresented in the media to the media actually taking up the plight of the sector as it struggled to cope during the pandemic. What a turnaround!
Maybe now there is more understanding and more empathy to really appreciate the value of what a good care provider contributes to its many residents and their families.
We’ve seen the real, authentic and human face of care, and in response during your hour of need, people did your shopping, sent you food parcels, donated PPE, stood outside your windows waving and sharing heartfelt messages of support.
2021 is the year to really take the hero mantel.
Stay connected and keep sharing the human side of care.
When you make sure a 100th birthday is celebrated, when you help make sure that Skype call happens, when you put a pantomime on to entertain, or when you simply hold someone’s hand. This is the compassion, care, empathy and love we want you to share.
It shows to potential residents and their families that your home is a real community with care at its very core. It’s what makes all the difference to those deciding whether your home is right for them.
Embrace your website, create blogs about resident activities, upload your photos to your social media accounts, get in touch with your local press when you have an event, the more information you share the more it helps people feel connected to your business.
Make 2021 your public relations year.