Are you a start-up business? Do you feel inferior to larger, more developed companies? Do you feel you can’t access the marketing tools a developed company can access?
I had the good fortune to meet a very inspirational lady. She’s a business start-up, her journey into business follows a well trodden path of employment in a good career, maternity leave, back to work part-time, juggling family commitments and work, to the eventual creation of her own business.
She knows her stuff, her business is her knowledge and it’s very clear she knows who her customers are and how she can help them, but she said the strangest thing, she didn’t feel she was big enough to use marketing.
Did she mean budget, company turnover, years in business? I’m not sure, but I challenged it and she was grateful I did. In my opinion it doesn’t matter how many clients you have, how much money you turnover, or how long you’ve been in business. Big budget or little budget, where I come from you cut your cloth accordingly and use the resources you have.
So I shared my one BIG PR tip with her and the only thing she needed was the time to implement this.
Use your knowledge
Knowledge is a commodity and only you have your knowledge so put it to good use and market on it.
Embrace those media channels such as Linkedin, Facebook and Twitter. Develop your own knowledge-based blogs and above all make sure the knowledge you share is engaging, timely and relevant to your audience.
This was at her fingertips, and best of all she didn’t have to be a big business to make it happen.
You too can apply this logic to your own business – big or small – use your knowledge. How have you used your knowledge to grow your business? Pop over to my facebook page and let’s chat about it.