Today, consumers expect brands to be present in social media channels. Platforms such as Facebook, Twitter, LinkedIn, Pinterest, Snapchat all actively encourage brands to set up profiles. But is it enough just to be visible? If you want to really engage with your customers, you need to go where they spend most of their time […]
Some people read in the summer months – traveling and sunbathing seem to go hand-in-hand with a good book. I prefer to curl up with a story in the darker, colder months. And it got me thinking, what makes a good story and do the same principles apply to brand storytelling? Be personal A […]
I’ve written before about the importance of the Golden Nugget, and why it’s the most important aspect of any good press release. Without a golden nugget a press release is merely a statement of facts – it has no ‘newsworthiness’ – and without value and relevance it is unlikely to get past a news or […]
Create perfect news and catch the attention of your audience through a well-crafted news story I have previously been asked how to create perfect news. My response was to say that typical news stories have two or more of the following qualities: Impact, topicality, size, impact, human-interest, or an element of the bizarre. However it […]
To fully appreciate what PR has to offer, you need to turn your back on the superficial and open your heart to the boundless opportunities PR can offer you and your business. PR develops a conscious relationship between you and your customers but for that to flourish it has to be an open and honest […]
How many times have you replied to an email and hit the send button without even reviewing your message? Hope it wasn’t important! How many times have you sat down in front of your computer with a thousand word article deadline looming and no idea how to start it? You’ve lost your writing mojo! Some […]
Is your approach to PR a little like the surly teenage character from The Catherine Tate Show? Am I bothered! [about my business PR] There’s nothing to be defensive about, what could be more positive than getting out there and sharing what it is you do? Words of warning though, neglect your PR and you […]
Do you understand the value of a good story? Information, news, articles, features, content, content, content – it’s absolutely everywhere – but is it of value? And is it a good story? Creating stories or delivering your business message isn’t just a formulaic process; it requires planning, focus, creativity and the ability to […]
Storms, flooding and national infrastructure failure, that’s a crisis – right? Homeowners and businesses have faced unprecedented crisis as they see their worlds disintegrate into muddy quagmires. If you read the news you’ll know that perhaps much of this could have been avoided, or the impact lessened, if prevention had taken a real focus. In […]
How many times have you been asked to ‘just cobble something together’ for an article, case study, or feature? Isn’t it frustrating how all of a sudden the job of a PR Pro is simplified by this flippant statement that implies what you do is really easy! When a PR Pro cobbles something together they […]