Good stories hold power! Stories can be used to communicate about the world around us, they can create understanding, empathy and connection. That’s three good reasons to start sharing stories and what better way for care homes to raise awareness of what they do. How do you begin? Read these top tips below and get […]
Building the brand of your care home business starts with sharing your stories. Help those looking for care find you. Give them peace of mind about considering care, about considering you and help them connect, all this before they’ve even contacted you. Care is emotional, by sharing your stories you can help people make an […]
During Care Home Open Week 27th June-3rd July, the social care sector is being encouraged to connect with people in the community. Care homes are wonderful family communities where carers and those they support and care for form special relationships based on trust, mutual respect, compassion and empathy. During this week I want to share […]
Your Chance To Shout About Good Care Register for Care Home Open Week 2022 and you’ll have the chance to share the lives behind the care home front door in what is anticipated to be the most successful Care Home Open Week yet. After what was a challenging 2021, Care Home Open Week returns on […]
It’s time to celebrate the achievements of women in social care. Take the opportunity to nominate your inspirational women colleagues here for a WAGS award. The brainchild of KiCA Chair, Ann Taylor, and Care Talk editor, Lisa Carr, female movers and shakers of the social care sector have come together to create their very own […]
Seeing your name in newspaper headlines, isn’t that a powerful message? What could be better than seeing your positive care home news featured in your local newspaper? The exposure would be priceless, but most importantly it would provide you with a chance to showcase everything that is good about social care. Take your opportunity to […]
Good news is really good for business if you are in the care sector. Did you recently sponsor a local sports team, embark on a new and exciting care home activity? Perhaps you’ve just celebrated a landmark birthday or Chinese New Year. It may all sound very standard if you work in a care home, […]
Make 2022 your year to shine a light on the care sector. Stay connected and keep sharing the human side of care with stories. In the trade we call it content marketing, what it really translates to is telling a good story. Every day there are hundreds of good stories in care homes that are […]
Just think about what carers do, especially during the festive season. We’re all looking forward to the break, but they will be working looking after the people they deeply care about, your relatives, making their day special. Totally selfless! That takes very special people indeed 💚 If you haven’t already, take a look at the […]
Google doesn’t care …but you do. I’ve been pulling my hair out at the tirade of defamatory reviews people with made up names and anonymous email addresses are leaving on care home Google my Business profiles. It’s all to easy for people to make up a name, register an unidentified email and leave reviews that […]