Sharing your stories with your local newspaper should be part of your brand building programme.
The local press is where your customer, their family and friends, your staff and their family and friends are. These are your advocates, your goodwill ambassadors, so just image how a good story can help you communicate more about what it is you do in the local community.
Your care home community can benefit enormously from positive press coverage. Whether you’ve just celebrated a landmark birthday, raised money for charity, or welcomed a very unusual visitor, these are stories that community journalists relish.
Not only will your name be in the news but if it features online you’ll have secured better Google ranking than your competition, put simply your care home will be presented on a Google search above your competition.
Read our top tips below and start your story telling journey.
A good story creates an emotional connection. Try putting the audience at ease by engaging them with the human side of your brand. There are real people behind every care home a reader must care about the characters, so chose a subject that readers can identify with.
Your story has to go somewhere. Think about its essence, how can you make your a care home activity or celebration into a great story?
A good story can cause a reader to take action. Ideally you are looking for positive comment from people you know but also interest and enquiries from people you don’t. Make it a friendly and positive story and see your engagement level rise.
And remember, for maximum exposure place your stories on your blog and social media.
Need a little bit more help? Contact us here us to learn more