When it comes to public relations in healthcare, the most powerful stories often begin close to home. Care homes, nursing services, and healthcare providers don’t just deliver a service — they are part of a wider community. That’s why inviting local influencers, civic leaders, and community figures into your healthcare setting can create lasting PR benefits that go far beyond a single event.
Who should you invite?
Think about the figures who carry influence and respect in your local area. This might include:
The Mayor or local councillors – lending credibility and a civic seal of approval.
Faith leaders and vicars – often trusted voices who connect with large parts of the community.
Local business leaders – potential partners who may support initiatives or sponsor activities.
Community influencers – from well-followed local bloggers to people leading charities or social groups.
These are the people who are naturally positioned to spread the word, build goodwill, and strengthen your home’s reputation.
The benefits to your care home
Visibility and reach – Having a respected local figure attend your event or visit your home creates newsworthy moments, perfect for local press coverage and social media engagement.
Credibility and trust – When influential community members speak positively about your healthcare setting, it reassures families and potential residents that you are a safe and supportive choice.
Community positioning – By welcoming these figures, you’re showing that your care home is open, inclusive, and actively contributing to the fabric of local life.
Opportunities for collaboration – From fundraising to volunteering, building relationships with community leaders often opens the door to wider partnerships.
How it positions you in the community
Inviting local influencers isn’t just about photo opportunities. It’s about positioning your healthcare setting as an essential part of the community’s story. Instead of being seen as an isolated service, you become a visible, valued partner in civic life. That shift in perception can make all the difference — attracting staff, reassuring families, and encouraging ongoing community support.
Our advice at Chew PR
Good PR in healthcare is about building genuine, long-term relationships. By connecting with the right people, telling authentic stories, and opening your doors to the community, your care home can strengthen its reputation and create a ripple effect of positive coverage.
After all, healthcare is about people — and the stronger your connections are with the people around you, the stronger your PR will be.
