Ai has rapidly woven itself into the world of marketing. From writing social media captions to drafting articles, generating visuals and analysing engagement trends; it’s everywhere. And if you work in social care, you’ve almost certainly seen the rise of Ai-generated content across your feed.
But have you also noticed something else?
A lot of it sounds the same. From polished, to over the top cheesy, so what can you do to employ Ai as helpful support?
Used well, Ai can be incredibly useful for care providers to market their services. It can:
-Help you structure ideas you already have
-Speed up content planning
-Repurpose information across platforms
-Suggest angles you may not have considered
It’s brilliant at giving shape to scattered thoughts, helping you say something clearly when you’re not sure where to begin.
It’s a tool but it shouldn’t replace you, because what it can’t do is know the warmth of a resident’s smile when music unlocks a memory. It can’t hear the pride in a care worker’s voice after helping someone walk again, and it can’t sense how a family feels when they finally trust you enough to ask for help.
In the care sector, stories aren’t marketing gimmicks they are lifelines. Stories have been part of the human story for millennia. Stories build trust, connection and understanding. They illustrate who you really are.
The risk of being overly reliant on Ai generated content without a large dose of human oversight is that it often becomes:
-Generic
-Emotionally flat
-Too gimmicky
-Detached from real experience
Care isn’t any of those things. Care is raw, emotional, vulnerable, joyful, exhausting, meaningful, and human all the way through. So why would the marketing of it feel anything less?
Instead of asking Ai to do it for you, flip your thinking and ask it to support your thinking.
