Do you understand the value of a good story?
Creating stories or delivering your business message isn’t just a formulaic process; it requires planning, focus, creativity and the ability to format it correctly.
So how can you create content that is meaningful, interesting and above all worthy enough for a journalist to feature?
Below is a 3 step plan to help you create a good story – give it a go!
Do you have something topical to talk about and share?
Right now the Tokyo Olympics are taking over the news, can you use the Olympics as a vehicle for your story?
Your news has to be relevant for its audience.
News of a care home activity is not going to be of interest to a national newspaper but it might be of interest to a community newspaper.
Ask yourself, what would you like to read?
Does your story entertain? Is it funny, quirky or educational ? A story with these elements will always have a better chance of receiving interest.
Taking the three steps above to create your story will put you on the right path. Be sure to match it with an eye catching headline, and above all keep it short, one page will do.
Remember. The secret to making a great story isn’t the quantity of information, it’s the quality of information.