Good stories hold power!
Stories can be used to communicate about the world around us, they can create understanding, empathy and connection.
That’s three good reasons to start sharing stories and what better way for care homes to raise awareness of what they do.
How do you begin? Read these top tips below and get started.
Do you have something topical to talk about and share?
Right now the Commonwealth Games are topical, can you use the Games as a vehicle for your story? Perhaps you are holding your own mini-games in your care home.
Your news has to be relevant for its audience.
Keep it relevant to your locality, keep it about you, your staff and the people who have made your care home their home.
Does your story entertain?
Is it funny, quirky or educational ? A story with these elements will always have a better chance of receiving interest.
And don’t forget, a story doesn’t just have to be the written word. Social media has opened up the opportunity for you to present video and picture stories, perfect for raising your profile even further.
Want more advice on how to create epic care home stories? Just email and we’ll be in touch.