At Chew PR, we know that the most powerful stories don’t always need words; sometimes all it takes is a genuine smile, a gentle moment, or a shared laugh caught on camera.
This August, we’re encouraging care homes to embrace visual storytelling to connect with their communities in real, human ways. Whether you’re promoting care services, recruiting staff, or simply showcasing daily life, authentic imagery can tell a story that words alone can’t.
Step 1: Plan for Natural, High-Quality Photos
We recommend hiring a professional photographer for the day, someone with an eye for natural, candid moments to capture:
Residents enjoying meaningful activities
Staff and residents interacting warmly
Beautifully designed shared spaces and gardens
Consent is key. Ensure all those featured are happy to be part of your storytelling journey.
Step 2: Share Stories, Not Just Photos
Instead of uploading a gallery and hoping it connects; highlight one or two images at a time, paired with thoughtful captions:
A memory shared
A milestone marked
A moment of connection
These short-form stories build warmth, trust and visibility across platforms particularly on social media where attention spans are short, but emotions run high.
At Chew PR, we’re proud to help care providers use PR for more than just promotion — we use it to build connection, community, and credibility.
So this summer, if you’re ready to tell your story with more heart and more humanity, let’s make it local. Let’s make it visual. Let’s make it matter.
