Collaborate with Local Charities to Build Essential Community Relations
July PR Focus – Chew PR’s Care Home Communications Tip of the Month
In today’s care landscape, the most successful care homes aren’t just service providers; they’re pillars of their communities. One of the most powerful ways to strengthen your community presence is by collaborating, and what better than to collaborate with local charities. It’s not just about doing good it’s about being there for your community.
At Chew PR, we know from experience that partnerships with charities, especially those focused on dementia, elderly wellbeing, or local health support, can yield long-lasting benefits for both your care home and the wider community. These collaborations bring authenticity to your brand, demonstrate your values in action, and generate positive press and social engagement.
Why Charity Partnerships Are Essential for Great PR
Working with local charities builds goodwill, trust, and visibility. It gives people a reason to talk about your care home for the right reasons. Whether you’re fundraising for dementia care research or hosting a summer fair to support a community cause, these moments give you valuable stories to share with the press, on your website, and across social media.
Good PR is built on real, meaningful action, and charity collaboration offers exactly that.
July Focus:
Plan it:
Choose a charity aligned with your care home’s mission; perhaps one supporting elderly health, dementia awareness, or intergenerational connection. Plan a community-facing event like a summer fête or garden open day, and donate the proceeds.
Make it matter:
Promote the event with press releases, posters, and social media. Be sure to tag and credit the charity and use the opportunity to highlight your care home’s involvement in the local area. After the event, share photos, results, and the impact made to show transparency and community spirit.
It’s Not Just PR; It’s Purpose-Driven Promotion
When you collaborate with local charities, you’re doing more than filling a calendar date, you’re actively shaping the story others tell about your care home. Community partnerships show you care beyond your walls and that’s exactly the kind of PR money can’t buy.
If you’d like help identifying charity partners, creating press-ready content, or planning events that make headlines, get in touch with us at Chew PR.
