Empowering Social Care to Own Its Brand: Start a Monthly Newsletter
At Chew PR, we believe that every social care organisation has a story worth telling—and that it’s time to own that story. One of the most effective ways to do that is by launching a monthly or quarterly newsletter.
Why a Newsletter?
A well-crafted newsletter does more than share updates. It gives your organisation a voice, a chance to connect personally with residents’ families, prospective residents, and community partners. It shows that you’re open, transparent, and engaged with the people who matter most. By putting the spotlight on your residents’ achievements, staff introductions, and upcoming events, you reinforce a brand image that’s caring, professional, and full of life.
This June, let’s get your newsletter off the ground with these simple steps:
Step 1: Plan
Create a straightforward, engaging template. Think about the stories you want to share—resident milestones, behind-the-scenes glimpses, staff spotlights, upcoming events, and monthly highlights. Keep the tone warm, inclusive, and true to your brand’s personality.
Step 2: Execute
Send the newsletter to your residents’ families and your key community partners. Use it as a platform to:
-Share positive stories that celebrate the lives and experiences of your residents.
-Announce upcoming activities and events that families can look forward to.
-Introduce new staff members, helping families and the community get to know the people behind the care.
-Highlight monthly achievements, demonstrating the vibrant life within your home.
A newsletter isn’t just a marketing tool—it’s a bridge between your home and the outside world. It builds trust, fosters relationships, and strengthens your brand’s voice in the community.
Ready to get started? At Chew PR, we’re here to help you create a newsletter that reflects your values and your commitment to excellent care. Let’s make your social care brand stand out—one story at a time.
