How many PR opportunities have you missed?
How do you achieve better brand awareness through influence marketing?
And before you ask, influence marketing it is a form of marketing that puts your company in front of new and existing audiences helping you build trust for your brand and service.
Don’t miss your opportunity, these takeaway tips will ensure you don’t miss out:
You know that member of staff who is always waxing lyrical about your service. What about that member of the community that’s doing the same thing, or even that person who likes and shares you social media content every time you post. These people are your influencers, your brand ambassadors. Embrace them, encourage them, and build on them. A group of nice people who given the opportunity will say something positive about you, pass on your contact details, and recommend your service is priceless. Encourage it!
In a care home environment there are stories around every corner. Real human stories that help people connect, understand and empathise with you. If you can, use them, they are your resource that paints a bigger, more important picture of care home life. Using your own media channels such as LinkedIn, Facebook, Twitter, YouTube, TikTok and your website blog. Develop your very own influencer marketing strategy without even knowing it. Share, and keep sharing this really good content.
Reputation and credibility is ‘the’ biggest contributor to business success, or failure. Reputation is real, it is a tangible asset to your company. It attracts customers, it attracts goodwill, it attracts good staff and that general feel good vibe about your business. So work it. Perception is everything, build on it through good communication to create an authentic connection that breeds trust, loyalty and respect.