Achieving press coverage for care homes can provide a huge dose of recognition and credibility for the care services you offer. The trick is to make it as human as possible.
Everyone like a good story, especially when it has a local and social connection.
You can achieve this too.
Here I share with you 3 PR tips to help you create your own awareness raising story.
Make your story interesting but keep it authentic and rich with content that is relevant to your audience. Maybe you have had your covid vaccine, raised an amazing amount of money for a local charity, or engaged the local community in a virtual activity. The key is to keep it human, interesting and relevant to your locality.
Recently I developed a story about a care home worker who raised an huge amount of money on a charity trek. It was an amazing feat of endurance and commitment. That story was a big hit. Perhaps you have something just as unique that you can talk about?
Is it filled with human interest, local interest, and social connection? Once identified, all you need to do is make sure your story is timely. By that I mean current.
With this PR knowledge you can elevate your awareness raising activities. Let you community know who you are and what you do. It’ll achieve top quality PR results that will connect you to your audience, create more understanding about what you do, and develop your reputation.
You’ll love PR just as much as me!